PUREE CELESTE JUICERY
For this project, I was given multiple tasks to create a fictional brand identity. I chose to tackle the branding of an all-natural juice company called Puree Celeste.
The name came to my mind when I was thinking up all things natural from nature. Puree came from the juices being the freshest and pure while also being pureed. Celeste refers to as heavenly and means “light blue” in Spanish. The word celeste also showcases the history of Peruvian and Andean culture through refined, home-cooked meals made from fresh ingredients.
The brand voice is friendly, curated, and knowledgeable. I created several stationary branding items, environmental graphics, and a social media profile.
Menu
Event Puree bike
Table top sign
