ETHICAL EDGE: FASHION BRANDING
In this project, I had to create a new apparel brand and develop packaging that would enhance the customer's experience both in-store and during the shipping and unboxing process. With a clear focus on expressing the brand's identity and enticing consumers to purchase, I explored and designed ways to optimize these interactions.
My concept for the brand revolved around setting it apart from competitors by offering high-end, luxury apparel made exclusively from sustainable materials that would be produced using the most environmentally-friendly methods available. Transparency and traceability in the supply chain are prioritized, and we would ultimately collaborate with artisans and factories that meet our rigorous ethical standards.
The collection itself was designed with a timeless and versatile approach, encouraging customers to invest in quality pieces that would remain relevant for years to come. By emphasizing longevity and expressing the brand's identity through packaging, labels, and accessories, I aimed to captivate consumers and communicate the values of sustainability and transparency.
Neck label
Earrings
back
SIP: BEVERAGE PACKAGING
In this project, I developed a new brand of beverages, focusing on a single product line. I called the brand SIP, focusing on organic and sustainable canned wine. The project involved developing a summer-themed branding approach, utilizing cans and a specially designed 6-pack container. Additionally, I included reusable straws to promote sustainability. The goal was to create a memorable and enjoyable beverage experience for consumers, encouraging them to choose SIP as their go-to option.
Introducing Sip, the brand on a mission to revolutionize the canned wine culture with excitement and inclusivity. Sip believes that beverages should speak to everyone, without compromising health and wellness. As the cleanest alcohol option available today, Sip empowers individuals to sit back, relax, and enjoy their drinks the right way. With six fun and reusable straws included, Sip encourages sharing and sipping down drinks anytime, anywhere, for a great time. Sip's ultimate goal is to inspire vibrant, connected lives while delivering exceptional taste. So, crack open a can, start sipping, and don't forget the straw!
6 pack carrier dieline
ASTROMARS: SYSTEM PACKAGING FOR A LINE OF PRODUCTS
In this project, the goal was to concept and design the packaging for a line of related products. I developed a series of five different types of packaging that all adhere to a consistent set of guidelines.
The brand I created is called AstroMars: offering astrology-curated self-care products that help individuals reconnect with the stars. AstroMars promotes self-care through astrology, providing a personalized and holistic approach to well-being. The packaging design, inspired by the cosmos, features celestial elements and elegant typography.
GREAT BARRIER REEF PUZZLE
The design challenge was to create an interactive map that combines relevant infographics into effective target user experiences.
I solved the interactivity by making it a puzzle, educating the target: 9-12-year-old girls, and adding a timeline as a secondary level of information on the package design. This gave an explanation of coral bleaching while also educating the individuals specifically where on the map the bleaching is occurring.
