TARGET : PRINT & DIGITAL AD DESIGN
As the designer and art director, I was in charge of creating a magazine ad and a digital banner ad for a specific product. The product I received was a package of toothbrushes for 99¢. I kept Target's brand and visual identity in mind while ideating and producing the ad.
Both concepts are consistent and complementary to the product and brand. To ensure this, a professional photographer collaborated with me to bring my idea to life. Based on my sketches, mood board, and layout concepts, I provided a direction and developed a Photoshoot Planning Document to achieve my vision. Overall, I completed this project with a creative and detail-oriented approach and a strong understanding of branding and advertising.
INSURWORKS: STYLE GUIDE & SOCIAL MEDIA MARKETING
Insurworks is a trustworthy insurance provider that values ethics and honesty while providing excellent services to its clients.
As a content creator, I had the chance to create a style guide and social media posts for Insurworks' Instagram and Facebook accounts to promote Medicare open enrollment and annual enrollment periods.
Mailer front
Mailer Back
BURTON SNOWBOARDS
In this project, I was given the option to select a brand that I supported and to concept and execute three comprehensive versions of advertisement, focusing on ideation approaches, key propositions, and target audiences.
Burton is a snowboard & winter apparel company characterized by its attention to detail as well as sustainability.
To express these insights I designed a magazine spread and digital ads that incorporate the brand’s history and values. Creative executions included one that was image dominant and copy-supportive. Another is copy dominant, and the last one is image dominant.
GABRIELLA HEARST: SOCIAL JUSTICE CAMPAIGN
In this project, I was asked to choose an established brand to work with and create a social justice campaign around a subject that resonates with their brand voice or ethos.
I chose the luxury fashion brand Gabriella Hearst to do this campaign with. Emphasizing where clothing comes from. Confronting fast fashion by collaborating with the women empowerment organization, Tigra Tigra.
Tigra Tigra employs over 500 women that use traditional techniques to create textiles. They partner directly with 3 artisan-owned businesses in Gujarat and 1 non-profit organization in Cape Town to develop and produce all of the designs.
THE HOP STREET CAR: PRINT ADVERTISING, UX/APP DESIGN, AND GUERRILLA/AMBIENT TACTICS.
I created a project focused on promoting ridership of The Hop, downtown Milwaukee's streetcar. My campaign idea revolved around the unique selling proposition of The Hop being free, which saves people money. The campaign aimed to highlight the streetcar's ability to provide a new perspective of the city while prioritizing green and sustainable transportation.
It included visually appealing print ads, an intuitive app design, and attention-grabbing guerrilla and ambient tactics. The objective was to effectively communicate the value and advantages of The Hop as a cost-saving, eco-friendly mode of transportation in downtown Milwaukee.
SMILE SHELVING E-BLAST
For this project, I was tasked with creating a completely custom eBlast. The focus of this ad was to be about a new product from Kickastarter.com
I chose to work with the brand SMILE. I designed this personalized eBlast by creating a style that benefits the featured product and a layout that agrees with the current target audience with respect to the current brand standards.
HOUSEHOLD INFOGRAPHICS
In this project, I created three infographics, exploring gender role responsibilities and money spent on food in a household.
The design challenge was to make quantitative data visually engaging, yet clear and accurate. My solution was to turn boring written data into a fun way to communicate the information. I solved this by establishing a design development process that included research, sketching, evaluating, revising, comping, refining, and producing solutions to communication problems.
